#3 Media Day

[sköldpaddor]

Career Task 2 

Freja Ekholm-Gunnarsson is no stranger to the world of sponsorships. Having an older brother who's an even more successful professional athlete than she is, she was exposed to that kind of thing pretty early on in her life - even getting toted along with Lias to some of his photoshoots and that kind of thing. When she was first beginning to be successful at football, she and Lias even did a couple of joint sponsorships, that whole "our family trusts (product)" type of thing. But landing her own first solo sponsorship seemed like a much bigger deal, because it was something that was her very own, and not just something where her brother got his foot in the door and she was added on as a bonus. When it finally came her turn to be the person headlining the ad campaign, Freja also found that she was unusually picky - it had to be just the right thing. She didn't want to attach her name to just any old product just for the money; it was important that it be something she actually did use or endorse herself.

The first sponsorship she ended up agreeing to was with the brand of shoes she's been wearing since she was about twelve - the company is committed to producing their shoes ethically, paying their laborers a living wage and sourcing their materials from ethical places. The "sponsorship" is sort of long form, involving Freja taking some time off during her off season to travel to some of the manufacturing facilities with a representative from the brand, putting together a short little documentary to talk about the measures the company is taking to make their entire business ethical both from a personnel perspective and from an environmental sustainability standpoint. The end result is a commercial/ad spot featuring key moments from the short film, ending with a "find out more" and a link to the brand's website where people can watch the entire thing. All in all, while she does get paid for it, it's not a hugely lucrative deal and is almost as much for her own edification as it is for the sponsorship money. Also, the brand is called "FEETPEOPLE"

366 words

[ComebackZak]

PT #2

Pete Martell has surged as a young force for Hollywood F.C. in the Simulation Soccer League. Playing in an entertainment hub like Hollywood California, you are very likely to be approached for sponsorship opportunities and it doesn't hurt to be a young talented soccer star for a team on the rising. There were a lot of opportunities that Pete was approached with for sponsorships but there was one specific one that he had been waiting for. The day has come and Pete was offered a "budding star" sponsorship with the Adidas brand. It felt like a dream come true that he was offered a brand deal with the company that he had worn since youth soccer and now he's here with a pathway to an eventual shoe deal. The first part of this deal is modeling a new line of soccer athletic wear from shirts, shorts, socks, and shin guards to a new line of soccer balls that adidas has released for youth and young adult soccer. The schedule for modeling the new soccer athletic wear was almost as grueling as a Hollywood F.C. practice on a single day. Following the promo for the clothes line, Pete then had to shoot video promos for the new soccer balls for Adidas. This mostly consisted of making passes, shooting goals from all over the box and outside of the box, and some dribbling which was about a half-day shoot. Following all of the promo, Pete received tons of free Adidas merch and became a listed athlete on their website which was such a surreal experience for him. As the season went on following the Adidas sponsorship, Pete had a very successful season with Hollywood F.C. which ultimately boosted his popularity throughout the soccer world. Rumors have started swirling that the shoe deal with Adidas could come sooner rather than later with his stock rising.

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312 words