2022-06-16, 03:21 PM - Word count:
The SSL has teams worldwide, representing teams all over the globe. And certainly football is the most popular sport around the world. However, the SSL has a giant hole and they are missing probably one of the biggest markets in all of football. In fact there isn’t an SSL team with 1500 miles! Mexico City is one of the largest population centers in the world, with over 9 million people in the city itself, and almost 22 million in the metropolitan area in total. Cairo and Paris support similar populations, but none of the other current SSL clubs are even close!
Football is easily the most popular sport in Mexico. On the average day if you take a trip around the City you will see kids of all ages gathered in local parks, fields, or any flat area really, playing. Millions of people tune into their favorite team’s games on radio or TV, or spend an afternoon taking in the game with their friends and thousands of other fans. Rich or poor, millions of Mexicans love the game of football. While bringing Mexico City FC to life isn’t a radical idea, or a new one, it's certainly one that makes sense given the huge untapped market it represents, the millions of fans the team has the potential to attract, and the insane love for the game that infects the City.
Branding for the club, although simple, is also iconic. The main colors are the red, green, and white of the Mexican flag. The team’s logo also pays homage to the flag of Mexico and features an eagle with a soccer ball in its talons instead of the original snake. Nothing complicated about this team or its branding, but sometimes simplicity is the best way to go. One small element of iconography is that the team captains have a cactus blossom on their chest, again modeled after the flag. No re-invention needed here.
Football is easily the most popular sport in Mexico. On the average day if you take a trip around the City you will see kids of all ages gathered in local parks, fields, or any flat area really, playing. Millions of people tune into their favorite team’s games on radio or TV, or spend an afternoon taking in the game with their friends and thousands of other fans. Rich or poor, millions of Mexicans love the game of football. While bringing Mexico City FC to life isn’t a radical idea, or a new one, it's certainly one that makes sense given the huge untapped market it represents, the millions of fans the team has the potential to attract, and the insane love for the game that infects the City.
Branding for the club, although simple, is also iconic. The main colors are the red, green, and white of the Mexican flag. The team’s logo also pays homage to the flag of Mexico and features an eagle with a soccer ball in its talons instead of the original snake. Nothing complicated about this team or its branding, but sometimes simplicity is the best way to go. One small element of iconography is that the team captains have a cactus blossom on their chest, again modeled after the flag. No re-invention needed here.
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