#3 Media Day

[sköldpaddor]

Career Task 2 

Freja Ekholm-Gunnarsson is no stranger to the world of sponsorships. Having an older brother who's an even more successful professional athlete than she is, she was exposed to that kind of thing pretty early on in her life - even getting toted along with Lias to some of his photoshoots and that kind of thing. When she was first beginning to be successful at football, she and Lias even did a couple of joint sponsorships, that whole "our family trusts (product)" type of thing. But landing her own first solo sponsorship seemed like a much bigger deal, because it was something that was her very own, and not just something where her brother got his foot in the door and she was added on as a bonus. When it finally came her turn to be the person headlining the ad campaign, Freja also found that she was unusually picky - it had to be just the right thing. She didn't want to attach her name to just any old product just for the money; it was important that it be something she actually did use or endorse herself.

The first sponsorship she ended up agreeing to was with the brand of shoes she's been wearing since she was about twelve - the company is committed to producing their shoes ethically, paying their laborers a living wage and sourcing their materials from ethical places. The "sponsorship" is sort of long form, involving Freja taking some time off during her off season to travel to some of the manufacturing facilities with a representative from the brand, putting together a short little documentary to talk about the measures the company is taking to make their entire business ethical both from a personnel perspective and from an environmental sustainability standpoint. The end result is a commercial/ad spot featuring key moments from the short film, ending with a "find out more" and a link to the brand's website where people can watch the entire thing. All in all, while she does get paid for it, it's not a hugely lucrative deal and is almost as much for her own edification as it is for the sponsorship money. Also, the brand is called "FEETPEOPLE"

366 words

APPROVED

[ComebackZak]

PT #2

Pete Martell has surged as a young force for Hollywood F.C. in the Simulation Soccer League. Playing in an entertainment hub like Hollywood California, you are very likely to be approached for sponsorship opportunities and it doesn't hurt to be a young talented soccer star for a team on the rising. There were a lot of opportunities that Pete was approached with for sponsorships but there was one specific one that he had been waiting for. The day has come and Pete was offered a "budding star" sponsorship with the Adidas brand. It felt like a dream come true that he was offered a brand deal with the company that he had worn since youth soccer and now he's here with a pathway to an eventual shoe deal. The first part of this deal is modeling a new line of soccer athletic wear from shirts, shorts, socks, and shin guards to a new line of soccer balls that adidas has released for youth and young adult soccer. The schedule for modeling the new soccer athletic wear was almost as grueling as a Hollywood F.C. practice on a single day. Following the promo for the clothes line, Pete then had to shoot video promos for the new soccer balls for Adidas. This mostly consisted of making passes, shooting goals from all over the box and outside of the box, and some dribbling which was about a half-day shoot. Following all of the promo, Pete received tons of free Adidas merch and became a listed athlete on their website which was such a surreal experience for him. As the season went on following the Adidas sponsorship, Pete had a very successful season with Hollywood F.C. which ultimately boosted his popularity throughout the soccer world. Rumors have started swirling that the shoe deal with Adidas could come sooner rather than later with his stock rising.

Code:

312 words

APPROVED - an apparel deal isn't Badidas. Pete should not be Sadidas.

[sliceruser]

Career Point Task 2

Alexandros will admit when he started his career as an SHL and SSL pro he never considered the idea of sponsors much as social media and becoming a big star was never something that was on his mind much but sometimes reality sets in and it becomes more of a necessity for one reason or another so when his agent came to him declaring it was time to find a sponsor, he took some time to mull over his options. His first thought was of a football/soccer organization of some kind but he had hardly made a name for himself yet and doubt they would consider him. Next, he thought of some kind of sports drink like Powerade or Gatorade as many stars do but he felt it a bit off-putting and generic so he kept up his search. His thoughts went some kind of healthy food product for his fans but truthfully, he knows nothing above average on the subject and just trusts his team staff at this point to lead him to the right path. And then out of nowhere on a day like any other as he walked down the street passing a convenience store it came to him in the form of a poster for World of Warcraft on the window. Alexandros had to facepalm for not thinking of it sooner, he is the literal reincarnation and picture-perfect replica of Alexandros Mograine from the game and a beloved character in the franchise. Suffice to say only moments after meeting him the executives at blizzard were sold and a new soccer event for WoW was thought up with Alexandros as the poster boy which quickly achieved great success. Soon those stuck in their room were going out to kick balls and play with their friends and soccer faithful would go in and play WoW to check out the new event around the sport they loved. Alexandros could only smile as it went much better and easier than he ever expected.
 
-333 words

[Wiggli]

Career Task #2

HEAD ON! In unison with the voiceover, Hercule thrusts his cranium through a wall of fake bricks. With an overexaggerated rhythm the footballer begins to massage his brow, always keeping one eye on his next cue card.

APPLY DIRECTLY TO THE FOREHEAD! A tiny plastic applicator is thrown at the Belgian. After a juggle or two he corrals it, then uncorks the top and begins to smear the topical ointment as advised. With a blank expression on his face he reads his first line in a stilted, monotone fashion:

“After a long match my noggin’s a-throbbin’. But nothing cures my ills like Head On. Apply directly to the forehead.” Hercule punctuates his line with a quick swirl of his mustache. Tossing the applicator to the side, the young midfielder’s eyes light up. Finally, he can look away from his cue cards and work through the choreographed dribbling drill that forms the bridge of the advertisement. At its conclusion a ball is served up and Hefeweizen athletically rises to head it home. Moving into frame of a second camera Hercule leans in and delivers his final line, “Head On.” Instinctively he paws at his lip warmer as he finishes the refrain, “Apply dir…”

“CUT! … CUT!” The director throws down her clipboard interrupting the recording session. “How many times have we told you?! You get one mustache twirl! ONE! You’re lucky we’re giving you that, this is a forehead product, we can’t be diluting our brand identity with this mustache nonsense…” The director trails off, continuing to spout angry gibberish as she readies the fake brick wall for another take.

The young footballer sheepishly knocks the ball back to its mark as he prepares for another go. In a flash the makeup crew powders his forehead and assistants herd him to his first mark. He barely has time to think to himself this media stuff is harder than it looks before it starts again…

HEAD ON!

Code:

325 words