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Task 2 Link: https://forum.simulationsoccer.com/showt...8#pid71078

After a strong rookie season with Montreal United, Dina Skovgaard reunited with her siblings for an offseason back home in Balestrand, where the whole town came out to welcome home their new celebrities. While they spent much of their time away from football, skating on the pond with their cousins, eventually their agent reached out to remind them of the importance of marketing yourself early in your career. Hoping to represent their native Norway, their love for the outdoors, and of course to make some quick cash and enjoy the life of a pro athlete, the quartet quickly found a strong sponsor in Norrøna.

Each player traveled throughout the country for grand openings and showings for the latest line of Norrøna outdoor wear, and Dina was no exception. Showing up alongside her brother Aleksander, the pair debuted new coats and ski wear sporting the Schwarzwälder Fußballverein and Montréal United colors. When they made the trip back to Montréal to prepare for the new season, Dina would get to make another exciting announcement. Television screens across Canada were treated to the upcoming roster for United, and Dina was now front and center wearing the captain’s armband. It was a surprising move for the team, selecting a player in just her second season to lead the team, but with the departure of the team’s former leadership up to the flagship majors team, Montreal was looking to get younger, faster, and deadlier, and Dina’s athleticism and confidence fit the mold perfectly.

With a rising star signed to a multi-year deal, Norrøna ads will be a mainstay in the team’s quest for a minors championship title this season, and for seasons to come. For Dina and the rest of the Skovgaards, it’s just the first of many in their rise to stardom in the SSL.

APPROVED

Jiggy

Career Point Task #2

George Shaheen runs his hands across the newly stitched patch on his North Shore United home kit. It bears the logo of a company that literally hits close to home – a red stylized oval encompassing the company name “Lifco”.

Shaheen’s father provided for his family in the small village of Hamat, Lebanon as a fruit vendor. For the most part, Shaheen’s father still does so for Shaheen’s mother and siblings. It was and still is a humble living, but also a rewarding one. Not only do you earn money to provide for your own family, but you are able to gather and distribute produce to friends and neighbors so that they can provide for their families as well.

Had it not been for football, Shaheen would be with his father in the family’s fruit store right now. Had it not been for football, Shaheen would have spent his youth learning the ins and outs of the business so that he could succeed his father. Football had begun as a distraction – something that concerned his father because the time spent kicking the ball and running around could have resulted in time wasted on an empty pursuit. But Shaheen’s father kept his worries internalized, and never dissuaded his son from chasing his dreams. Now that Shaheen is realizing his dreams, he wants to give something back to show his father much deserved appreciation.

That’s why when Shaheen’s agent started seeking out a first corporate sponsor for the young footballer, Shaheen specifically requested the outreach begin with Lifco. Lifco is one of the leading distributors of fruit and produce in the Lebanese area, and was a company vital to the Shaheen family business.

But the request wasn’t just for the company, but for the marketing campaign that would be involved.

Shaheen grabs the jersey off of the table on which it had been spread and puts it on. He takes one last look at the look and the fit in the mirror, and rubs the Lifco patch one last time, before turning and heading out of what appears to be a dressing area and onto a set. He is greeted by a gray haired, gray mustachioed man in grocers’ grab.

“You look fantastic son,” Shaheen’s father says as he places two hands on George’s shoulders.

“So do you dad,” George responds before grabbing his father by the elbow and leading him to a stage where a fruit shop set has been constructed.

For the support his father gave him, Shaheen wanted to share his first corporate sponsorship with his father. Lifco was more than happy to permit the elder Shaheen – a real life fruit shop vendor – to play the role that he lived for a commercial to promote their distribution business. And so arangements were made. The hardest part had been convincing Shaheen’s father to fly to the UAE to shoot the commercial. He had not been a well-traveled man. But he made the trip, and here they were on the set of George Shaheen’s first commercial.

Shaheen’s father takes his place behind the grocer counter. George Shaheen joins him. Extras playing store patrons begin to fill the store set pretending to peruse and shop.

A Lifco truck pulls up driven by a young, handsome man in a Lifco uniform, who looks at the director behind the camera and waits for his cue.

“Action!”

APPROVED - Family action, to boot.