#3 Media Day

[JR95]

Career PT 2

With Hollywood on the rise and a lot of their younger players making the jump to the major leagues, there seems to be a certain level of eagerness from corporate sponsors to try and sign some of this fresh talent to sponsorship deals a little early, even if they aren't all exactly superstars yet. That's exactly what is happening with Cormier as he has started to receive sometimes multiple calls per week from various companies looking to take him on. There's the typical sports apparel brands, cleat manufacturers, even a few fitness centers looking to plaster his face on anything and everything they can in California. But if Cormier is going to do a sponsorship deal, he really wants it to be something he's passionate about and truthfully, none of these things or brands really move the needle for him at all. So Cormier decided to take matters into his own hands and make the first move. The first step was figuring out what he is really passionate about, and that came naturally to Cormier: Oreos. Leave a pack of Oreos laying around and you can bet Cormier will make them disappear before you even notice. So Cormier had his people contact Christie and to his surprise, they were on board from the very first conversation.

 It didn't take long to get Cormier into a studio for photo and video sessions, all in an effort to get an ad campaign ready to go for season 18. He spent an entire day at their studio, taking silly pictures and shooting hilarious television ads and, of course, eating Oreos of every variety. It was a very fun day for Cormier, but the best part of it was when Christie told him in addition to his revenue payments, he would also be getting a shipment of Oreos every week for the duration of the contract. Not only that, but he would also get exclusive early access to any new or promotional flavors. While it may not be the most soccer related ad deal, its one Cormier was more than happy to do and he hopes to have a long and healthy relationship with Christie to hopefully keep promoting Oreos on their behalf.

APPROVED - What would a soccer-themed Oreo flavour be? Grass? Sweat?

[Aleris]

CPT 1
CPT 2

Viktoria has been banging around in the second division for what feels like forever. Unfortunately second division players don’t really grab a ton of high level endorsement deals the way that first division players do. But Viktoria Snooks has grown to become a second division legend. She now has 5 Minor Division titles under her belt and even has won an SSL Cup as a Minor Division team. I believe that has never happened in the 18 seasons of the SSL. So Viktoria was shocked when a company reached out with a deal.

Viktoria had recently revealed on Instagram that she was pregnant! While that brought it’s own complications with being a pro soccer player, it got even crazier when a New Zealand based stroller and baby care product company reached out to here. Having played in New Zealand for almost 6 seasons, Viktoria was a small legend and phil&teds wanted to run a whole ad campaign with her. They also wanted to do some media interviews and articles on the challenges of pregnancy while being a pro soccer player and the expectations of single mothers in society. Viktoria was very happy to open up about being an orphan, her adoption process, and how she is so excited to have a baby of her own. She also worked really hard through the campaign to strip away the taboo and stigma surrounding pregnancy that is so pervasive in the patriarchy. She even did a pretty scandalous photo shoot at about 7 months to show off the belly and really get back at the patriarchy. By the end of the campaign you could not walk through a mall without seeing Viktoria walking with a stroller or modeling some sort of pregnancy fit athletic wear (as more companies started to tag on and ask her to do even more endorsements). Viktoria thought she might have an offseason for herself but it turned out to be a very busy offseason becoming a mom and being sponsored for the first time.

APPROVED - love the original product choice and theme.